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If you’re unsure how to promote your site, then this guide is right for you. You’ll discover there are many people out there with blogs, especially in our industry, but a lot are trying hard to get comments and traffic. There are 3 main reasons for this:They did not take the required actions to establish their blog properly with an Initial Blog Promotion StrategyThey do not have an Ongoing Blog Promotion StrategyThey do not site consistently. I will tackle these problems one by one and provide you a systematic approach, which means you will know step by step how to advertise your blog.I’m going to make an assumption that if you’re working to market a website, that you have a self-hosted wordpress site. You’re not using a blog hosted on wordpress.com. Nor are you currently using a Blogger.com site or a Drupal or Joomla website. It’s not that Drupal or Joomla are poor; I’m simply not as comfortable with those formats and want to remain in my own area of knowledge. The blog marketing strategy will be broken into two stages, as well as two posts. This first article will cover Stage 1, the Initial Website Promotion Strategy. This really is a one-time occasion that happens before you start blogging regularly to be certain to have the necessary plugins installed and you’ve taken the appropriate measures to be certain that your blog is ready for advertising.The follow up article will pay for Phase 2, that’s the Ongoing Blog Promotion Strategy. This is a record that you will finish every time you compose a new blog article to make sure to get exposuretraffic, opt-ins, comments, shares, and adequate search engine positions. I am not planning to go too deep into SEO in the following guide, but I really do intend to write another article of my top recommendations to maximize your site articles for search engine visibility. That said, let us proceed to Phase 1.Promoting Your Website – Phase 1: First Promotion StrategySet up a ping listing: A ping list is a listing of sites that listen for new information on the internet. One of your first actions should be to set up your ping list by copying the list of ping services that WordPress supplies. You can get a fantastic list to start with at wordpress.org. Once you copy that list you glue it in the’Composing’ Department of your WordPress site settings. Now each time you publish a new blog post, every one of those services will be informed and you’ll start to see traffic to your blog. You need people who enjoy your articles to return to your site, and Feedburner gives them a way to subscribe to a blog and be informed whenever you publish new content. This brings you more traffic than if they had to remember to check your blog themselves. To set up Feedburner just visit feedburner and set up an account. You’ll need to submit the URL of your feed that, in most cases, will just be yourdomain.com/feed. There are other settings options to play together however, by submitting to feedburner, you’re pretty much set to the visitors to subscribe to a new content. Install a great SEO Plugin: there are numerous free and paid Plugins that help you make sure each blog post that you publish has certain features which make it even more appealing to search engines. I am currently using WordPress SEO from Yoast, which is a free plugin. Another good solution is SEO Pressor, that can be a paid option but offers more functionality and automation. These plugins help you guarantee your on-page SEO is in order. Publish your RSS Feed and Blog to Directories: The Role of submitting your RSS Feed and Blog to directories is Just like maintaining a ping list. These directories are browsed by people that want to know more about the sort of content you need to offer. The significant part this process is to make sure to submit to the appropriate category, to match your articles with your audience. A quick search of Google reveals an abundance of blog and RSS directories available to file your website and your feed. Some sites will need a shared link. There are also services that can submit to those directories for you which can be a good bargain, even if your budget allows. Register for Social Bookmarking Accounts: Social Bookmarking is similar to the bookmarking you do on your internet browser, but instead you do it openly on a website. This makes the pages which you bookmark public to the people who share your interests on this website. As a result, individuals with whom you have shared interests can be informed of your new blog articles as you bookmark them. This brings traffic to your website because they share your interests and will probably be interested in what you’re reading or bookmarking. One tip to social bookmarking is to not just bookmark your own books, so as to not look self-serving. Be real in the content that you bookmark. You also need to bookmark posts from an assortment of resources, not just your own. It’s also very important to reach out and network with individuals on the social sites, so that your built-in audience develops and you get more visitors. Some of the popular social bookmarking sites include stumbleupon, digg, reddit, delicious, Diigo, and hubpages. Social bookmarking sites are slowly being compromised by Facebook and Twitter since the goto sharing websites, but they are still helpful for getting traffic. Sign up to get a Social Bookmarking Automation Tool: You will find tools that automate entry to the many social bookmarking websites you will be posting content into. Among the best out there’s Onlywire. Using Onlywire cuts down drastically on the time necessary to login to every Social Bookmarking site and manually post your bookmark. After you have installed your account in the different social bookmarking sites, you can pretty much update all your bookmarks in the push of a button. There is a free version and a paid version of Onlywire. The main distinction is the free version is capped at the amount of monthly submissions. It’s a good idea to begin with the free version till you become accustomed to the platform and you have your account setup. Obtain an Autoresponder Service and set up Blog Broadcast: Some of the main ways you’ll get repeat traffic to your site is by sending your email readers a Blog Broadcast. There are a couple main choices for autoresponder services. Among the most popular services utilized by network marketers is GetResponse. I personally use Aweber, nevertheless and it satisfies my needs fine. They are pretty much equal concerning attributes at each price point. Once you have picked a service, you will need to set an opt-in form on your website you will use to catch your readers’ email addresses (or name and email). You will have to have a spoonful of some type in order for the majority of people to provide you their name and email. The giveaway has to be something irresistible to the prospect, such as an audio mp3, or an ebook or video which gives them valuable information. You could also offer a tutorial that teaches them how to address a problem they are facing. Once they opt into your list and provide you their email address, you can send them Blog Broadcasts through your autoresponder service. A Blog Broadcast is an automatic or semi-automated email that may be sent to a subscriber list which contains the content of your site article. You organize it by connecting your autoresponder support to your site’s RSS feed; it begins listens for new blog posts. When it’s advised you have written a new article, it may send out the post to your list automatically. A better way, and also the way I use itis to have the emails queued to send, however I have to really publish the email for my list before it is sent out. This gives me the ability to customize the emails a bit more so that they read much better, and also to customize them for my subscribers. I do not recommend setting the blog broadcast to fully automatic.